Our history
Ten years ago, we set out to help the world see how plastic was filling the ocean and littering our lives. We asked a question few were asking at that time: What if the ocean was full of plastic?
We’re proud to have been one of a small group of fellow changemakers who took on the formidable mission of making the problem widely known…and to move beyond informing to motivating people to change their ways.
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Hundreds of people joined us to pioneer programs that combined science with our positive emotional connection to nature and became catalysts for a global movement to reduce ocean plastic pollution. Thousands more gained insight and changed their behavior to reduce their own impact after experiencing our outreach programs.
What's next?
Today the problem is clear, the shift away from using plastic thoughtlessly is taking hold and it's time to explore our relationship with wild waters and understand their true worth. The rivers, lakes, bays and ocean. The awe, joy, peace and wonder we experience. The benefits we receive.
And a new question: How do we motivate ourselves and others to value wild waters and strengthen the precious relationship between us as we make choices about how we live?
Our mission
We awaken understanding, generate gratitude and restore relationship with the North Atlantic watershed.
We encourage people to slow down, enjoy and value wild waters to inspire behavior that heals people and planet.